Our Progress
Seniors Money International was founded as Sentinel Limited in New Zealand in 2003 and launched there in March 2004. We now operate in six countries.
Seniors Money International has a strong financial pedigree
| 1989 | Sovereign Group, a life assurance company, is founded in New Zealand by the team that will go on to found Sentinel. |
| 1998 | Sovereign, now New Zealand's largest life assurance group, is acquired by Commonwealth Bank of Australia. |
| 2003 | The team originally behind Sovereign launch Sentinel Limited in New Zealand, a specialist company offering financial products and services to those approaching or in retirement. |
| 2004 | Sentinel launches its first Home Equity Release product, the Lifetime Loan. |
The group is now present six countries
| 2004 | Australian Seniors Finance (ASF) launches. |
| 2005 | Northern Hemisphere Office established in Dublin, Ireland. |
| 2006 | Launches of Seniors Money Ireland, Seniors Money Spain and Seniors' Finance (South Africa) |
| 2007 | Seniors Money International, chaired by Jenny Shipley (ex-Prime Minister of New Zealand), is established as a group holding company to oversee the continuing international expansion of the group.
Launch of Seniors Money Canada. |
